About Us

Our founders, James Leinhardt and Itay Dori, met in a hospital during a combat injury Itay was going through around 2024.

With help from James Itay made a full recovery, and later sought to show others the way to get the full benefits of Sleep Therapy he experienced first-hand.

Now the company is led by both James and Itay, and with our clinical lead Luise, we seek to make a world where we are conscious of our sleep, where school will teach kids of all age the importance and the technique of proper sleep.

And then may we live longer and happier ever after!

Our Partneships

Our partnership with Levitex

Levitex is the brainchild of founder James Leinhardt, who has spent 10+ years helping critically injured, chronically ill, and in-firm patients and has learnt a key fact.

Whether it comes to complex neurological patients, elite athletes, home office workers, and everyone in the middle, the impact of sleep quality, and specifically what we sleep on, can’t be underestimated.

So, James took the science that he learnt in healthcare and applied it to creating the optimum lying surface. One that considers not just comfort and pressure relief, but also support and posture. Something that’s almost a cheat to getting a good night’s sleep. He called it Levitex.

We collaborate fully as our goals are the same and the products completely support the cause of bettering sleep.